This award will recognise best practice in building a more sustainable way of working within an organisation. It is open to all companies and split into five sub-categories. We are looking for examples of leadership that should be encouraged and adopted more broadly by our industry.

The five sub-categories are:

• Sustainability Best Practice Award - Ad Tech Services
• Sustainability Best Practice Award - Agency
• Sustainability Best Practice Award - Advertiser/Brand
• Sustainability Best Practice Award - Media Owner
• Sustainability Best Practice Award - Production/Experiential
  

We will be looking for evidence of how the carbon footprint of a media plan was considered, what information was used to inform choices about different media channels, whether there was a carbon value attached to the media plan, whether that was accounted for or off-set, if any media decisions can demonstrate a reduction in carbon without impacting the reach and performance of the campaign.

We will be looking for evidence of how the decisions made around the development and delivery of an event and/or awards was informed by information about the carbon involved in its different aspects, whether a tool like a carbon calculator was used to track this carbon, how decisions helped to reduce the carbon impact and examples of best practice for future events.

We will be looking for evidence of steps taken to measure, reduce and report and carbon involved in the production of advertising. This could include reports from carbon calculators such as the one offered by AdGreen, along with details on decisions made to actively reduce carbon from ad production while maintaining the full creative impact.

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A company less than three years old - founded after 1 January 2021

A company which is demonstrating year-on-year improvements from a long-running campaign

Please note this category should only be for entries from the Americas region.

This award will recognise best practice in building a more sustainable way of working within an organisation. It is open to all companies and split into five sub-categories. We are looking for examples of leadership that should be encouraged and adopted more broadly by our industry

Please note this category should only be for entries from the EMEA region.

This award will recognise best practice in building a more sustainable way of working within an organisation. It is open to all companies and split into five sub-categories. We are looking for examples of leadership that should be encouraged and adopted more broadly by our industry.

Please note this category should only be for entries from the APAC region.

This award will recognise best practice in building a more sustainable way of working within an organisation. It is open to all companies and split into five sub-categories. We are looking for examples of leadership that should be encouraged and adopted more broadly by our industry.

This category recognises progress against Action 5 of the Ad Net Zero Action Plan and asks entrants to show how a net zero economy is being supported through a campaign to create positive behaviour change. In this work, it will be critical to show an understanding of the sustainability problem you seek to solve, how the campaign has addressed this and led to a better outcome, while also supporting the commercial goals of the organisation. This category is open to work from any sector.